Balance Point Capital (“Balance Point”), in conjunction with its affiliated funds, Balance Point Capital Partners II, L.P. and Balance Point Capital Partners III, L.P., announced its investment in LYV Life, Inc. (“Cora” or the “Company”). Balance Point provided capital to support the continued growth trajectory of the company.

Founded in 2016 and headquartered in San Francisco, CA, Cora is a national, modern women’s wellness brand with a suite of innovative natural and organic products for periods, bladder leaks, and body care. Combining its period care products with a comprehensive social impact model, Cora has provided five million pads to girls in need in India and Kenya, and 100,000 products to women in need throughout the U.S. to ensure they can experience their periods with health and dignity.

The company maintains an omni-channel presence with products sold both online and through a brick and mortar retail distribution network of approximately 1800 doors across mass channels.

Eric Dale, a partner at Balance Point Capital, remarks, “Balance Point is excited to partner with Molly Hayward, Morgen Newman and the rest of the exceptional Cora team. We believe the company’s best-in-class innovative products, strong brand, and mission-driven strategy will help Cora expand its leadership position in the fast-growing organic feminine care product market. We look forward to supporting the company on its journey.”

Morgen Newman, CEO and co-founder, comments,”Balance Point is a perfect partner for Cora. They’re fully supportive of our brand’s aggressive growth strategy as well as our vision to shift the antiquated and unhealthy femcare market to one deserving of today’s modern women. Balance Point’s ability to flexibly and creatively deploy capital matches our ongoing thoughtful approach to fundraising.”